Client
Pebsteel
Sector
Construction
Year
2022
Scope of Work
Consultation, Supervision, Website UX/UI, Art Direction, Content Strategy
Team
Creative Director: Danh Pham
Content Strategy Lead: Hien Nguyen
UI Design Lead: Tai Tran
UX Consultant: Tam Nguyen
Starting with a single office in Vietnam in 1994, today Pebsteel has representative offices and factories in many countries across Asia; and they are serving clients all over the world.
While people think construction is about concrete and brick, Pebsteel involvement in the construction industry gave us an eye-opening look into the field that we were still new to.
In 2022, Pebsteel has begun to revamp its brand image ever since 2014. The new brand identity was a step forward to reinforce who they would become through simpler yet striking and meaningful visuals and narrative.
We've been honoured to become their partner in redesigning their website experience and user interfaces.
We've worked closely with Pebsteel's team and their development partner to:
— restructure the information architecture
— experimented with and refined a new UX flow
— designed and tested a consistent UI system that was user-friendly and stayed true to the brand
The result was a completely new website that was easy to use for external clients and internal sales teams.
Here's to more steady structures and prosperous future that Pebsteel is building today.
