Client
HopeBox
Sector
Social Enterprise, Retail, F&B
Year
2022
Scope of Work
Consultation, Creative Direction, Packaging Design, Art Direction, Visualisation
Team
Creative Direction: Danh Pham
Product & Design Strategy: Hien Nguyen
3D Designer: Tu Nguyen, Vu Bui
2D Designer: Tam Nguyen, Nhu Nguyen
HopeBox is a social enterprise dedicated to uplifting women who have experienced gender-based violence, offering them training, shelter, and employment opportunities. By creating and selling products crafted by these resilient women, HopeBox funds their vital mission to provide support and a path toward healing.
Recognizing the potential for even greater impact, HopeBox worked with Project Pluto to refine their product strategy and elevate their packaging design. With the aim of enhancing their funding capabilities, our collaboration focused on aligning their product offerings with the preferences of their target audience, ensuring both aesthetic appeal and functional excellence.
We came up with a unique and thoughtful concept for their gift box design, drawing inspiration from the moon's phases and the calming effect of gradient colors. The gift boxes feature a soothing hues, representing the phases of the moon and the journey of healing and transformation.
The moon phase theme is also reflected in the product selection, which includes items that are specifically chosen to aid in the healing process. From soothing candles and aromatherapy products to herbal teas and flavorful mooncakes, each item is selected with the intention of promoting self-care and empowerment.
