Client
KOTO
Sector
Social Enterprise
Year
2024
Scope of Work
Consultation, Art Direction, Creative Direction, Event Design, Program Identity Design
Team
Creative Direction: Danh Pham
Design Strategy & Client Service: Hien Nguyen
Art Direction: Nhan Nguyen
Designer: Hoan Phan
The heart of this identity lies in the brand-new 25th-anniversary logo. Taking inspiration from KOTO's existing logo, Project Pluto crafted a completely new image by simply shifting 'perspective'.
Utilizing the familiar three circles and four lines, the interlocking shapes create a beacon effect that symbolizes the positive values and messages KOTO has championed for Vietnamese youth over the past 25 years. Specifically, the diverse colours on the logo serve not only as an aesthetic highlight but also as a powerful affirmation of KOTO's commitment to fostering an inclusive education and development environment.
In addition to the commemorative logo, Project Pluto also designed a range of cohesive design elements to bring the anniversary theme to life for the event. Check out the result below.
